At Wizard World Philadelphia last month, Top Cow's Matt Hawkins made an interesting comment during his "Marketing 101" presentation, stating to an audience of aspiring comics creators: "Comics aren't really for kids anymore. Focus on what sells." He cited audience demographics that confirmed the stereotype of the average comic book reader as a middle-class male in his 20s-30s, and he opined that Marvel and DC, as the leaders in the industry, were the only ones capable of shifting the market back towards kid-friendly comics.
Is the comics industry so healthy that it doesn't need an infusion of fresh blood to keep it going? Where does manga fit in? And what about Marvel's 7/11 deal?
Industry Buzz turned to its crack panel of experts for some answers:
Interested? Read more here.
Thanks to Johanna for the link.
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